Jones + Co was given the opportunity to reposition Nimbus Frames in the market as a differentiated and targeted brand to attract new consumers.

We delivered the following to reveal opportunity areas for the new brand, GamePlan Partners.

There are things, colors, shapes, + smells that signify to our brain almost instantly what we are about to encounter, or what is in front of us for the taking—because we’ve been conditioned. We have seen these symbols and have associated them with an experience. See how we used them to transform a restaurant brand.

A distributor can be brand-less, sometimes living in the shadow of the manufacturer they represent.  Whether that is intentional or not, it happens because the distributor brand can be overpowered by the product brand which has established equity in the marketplace. But this isn’t the way it has to be. We have heart for B2B clients. We think they are beautifully layered.