For The Win

Jones + Co was given the opportunity to bring-to-life a new brand for a gaming consultancy through strategy, messaging and visual execution.

We delivered the following to reveal opportunity areas for the new brand, GamePlan Partners.

• A summary report of competitive findings, detailing their positioning, client set and service offerings.

• The brand’s own definition of casino optimization and the proprietary name associated with the business’ description of casino optimization. 

• Brand framework one-pager.

• Written bio, written brand story and written elevator pitch.

• Brand name, company descriptor, tagline and url options that correspond with brand name.

• Logo and design files, business cards, and templates.

• High-level plan for outlining rollout of the new brand (what to do, when).

 Check out what we created!