Erin is intrigued by wanting to know more, to create more. An expert brand builder, she connects the tension to a beautifully depicted solution by asking the right questions and exploring the world, and industries, around her for answers.
She has created brand positioning strategies for a range of global companies across industries—healthcare, medical device, pharma, technology, beauty and tourism. Fascinated with bringing words to life, Erin focuses on crafting strategies and campaigns to simplify even the most complex of ideas, believing in the power of being direct.
With a background in communications, database marketing, poetry and professional writing—she understands the successful intersection of bottom line and creativity.
Erin resides in The Sunshine State of Florida with her family.