Art is what you make of it, so make it your own.

Jones + Co was given the opportunity to reposition Nimbus Frames in the market as a differentiated and targeted brand to attract new consumers. As Nimbus Frames looked to reposition as a home decor brand, we looked to insights from the home space, consumers and decorators to develop a positioning that appeals and meets the needs of the new target audience.

Here’s what we delivered:

• Insights report with stakeholder summary, competitive review, consumers insights and platform directions to inform a working session.

• Developed positioning and a brand framework. The framework served as the blueprint for all marketing, sales, messaging and brand activities moving forward. 

• Positioning statement, positioning narrative, foundational messaging and website copy.

Nimbus Frame offers an exclusive and easy way to view and curate your own collection of art. From Picasso to Van Gogh, highschool graduation to the latest family vacation. You create your collection. All available to view in the largest and richest digital frame available on the market today. 

Check out the recently revamped website