Positioning is the most important part of your Brand Strategy.
Why, you ask? Let us explain:
Our Brand Positioning Packages take the guesswork out of how to fine-tune your brand.
Brand Positioning will:
Differentiate you in the market amongst the sea of sameness that can happen in a crowded category
Give you a way to communicate your brand concisely and consistently
Give you a hook, that acts as more than a tagline, it’s the meaning behind your brand
Give your customers what they are looking for - connecting your service or product to their deeper need
Give you a North Star for your brand; an internal road map for planning, messaging and future marketing efforts
Give you the direction for all things brand; choosing or refreshing your logo, color palette, imagery selection, graphics, personality, and tone across all marketing channels, including social media
Jones+Co. has two options for brand positioning. The Brand Accelerator will guide you through the process and the Brand Accelerator + Comprehensive Strategy will use our tried and true methods to deliver your brand positioning to you.
We help you stand out.
Jones + Co. offers two packages to help entrepreneurs step out into the market with a narrative that resonates, messaging that is consistent with your brand, and the ability to solidify your future customers’ perceptions of your brand.
Brand Accelerator
Jones+Co’s Brand Accelerator is a self-guided process to your brand positioning. Using workbooks and prompts, you will do the research and insight development to write your brand positioning. Then upon completion of the workbook, you’ll meet Jones+Co. for a workshop to bring your positioning to life.
How it works:
Upon booking: We will send you a customized workbook with step-by-step instructions to determine your lead emotional and functional benefits (what you deliver to your customers), prompts for finding strategic inspiration, and specific method for performing a competitive brand analysis. You’ll also receive a link to book our 90- minute Jones + Co. led workshop.
During the Workshop: We’ll review the takeaways from your workbook, find your Positioning Idea together and give you step-by-step instructions on how to build your own Brand Framework.
Within One Week: We will deliver a PDF containing a carefully crafted brand narrative and refined mood board using our workshop outputs. You’ll also receive Foundational Messaging worksheets and suggested directions to help you pivot or launch your brand.
Brand Accelerator
+ Comprehensive Strategy
Jones+Co’s Brand Accelerator + Comprehensive Strategy does the heavy-lifting for you. We will conduct your competitive review to help define your category and differentiate, coupled with the analogs for inspiration, and talk directly to your customers to find out what they get from your brand.
This package includes all of the above research with the addition of a few more in-depth exercises that we will conduct for you prior to our extended, insights-driven 3-Hour Workshop, including:
Comprehensive Market Analysis and Opportunity Map
Research with Stakeholders and Customers
Look to Inspiration through Analog Brands
One week after the workshop you’ll receive your brand positioning and framework that includes your category definition, brand positioning narrative, point-of-differentiation, reasons-to-believe, tone + personality, and copy points. The brand framework will be accompanied by a positioning mood board and strategic recommendations in the form of a creative brief for the development (or refinement) of your logo, color palette, imagery selection, and go-to-market ideas.
Ready to refine your brand?
Let’s chat about your specific needs and which option is right for you.