Brand Positioning Workshop

Positioning is the most important part of your Brand Strategy. Why, you ask? Let us explain...

Brand Positioning will:

• Differentiate you in the market amongst the sea of sameness that can happen in a crowded category 

• Give you a way to communicate your brand concisely and consistently

• Give you a hook, that acts as more than a tagline, it’s the meaning behind your brand

• Give your customers what they are looking for - connecting your service or product to their deeper need

• Give you a North Star for your brand; an internal road map for planning, messaging and future marketing efforts

• Give you the direction for all things brand; choosing or refreshing your logo, color palette, imagery selection, graphics, personality, and tone across all marketing channels, including social media

If you missed my Brand Positioning workshop with Katrina Aronson Consulting, don’t worry, the replay is below. And if you did have the chance to join us, you’re on your way to directing how your customers think about you. 

Jones+Co. can help you stand out. We are now offering two packages to help entrepreneurs step out into the market with a narrative that resonates, messaging that is consistent with your brand, and the ability to solidify your future customers’ perceptions of your brand.