Your brand will not guide itself. You need to help it, prod it, plan for it. Jones+Co.'s Brand Strategy Planning template is what you need to pull from your brand foundation to put it into action and make an impact for 2021.

One of the first things I ask my new clients for is their brand framework. This may come in the form of a brand pyramid or foundational messaging - essentially the fundamentals of your brand strategy. Very rarely do they have one.